Over the last 15 years almost all supply chains have grown more complex, specialized and interdependent. We’ve seen more retail suppliers adopting a just-in-time delivery model.

This complexity, while ideal when all is running smooth, has proven to be a challenge during COVID-19. One small breakdown in the global supply chain can mean entire industries start struggling to meet demands.

Who are the winners and losers during these times? It seems largely depend on how well you can pivot to online sales, keep up with direct deliveries, and identify which retailers need stock the most (or perhaps could do with reducing stock-on-hand and reallocating).

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