Team Spotlight: Fay Roditis

Hello, I’m Fay. That’s me on the left….!

I’m the National Sales Manager at Krunchbox.

(If you tripped over some data, come & see me and we’ll wipe it all up for you)

If you need to tell a story about your business, that’s what I’m here to help with.

What is your favourite part about working for Krunchbox?

One of the fun games I like to do with clients before they tell me too much about their business is to play a game of Truth or Dare  – “Let me tell you what I can see and you can then validate what I believe I see”.

That way I can help clients understand how Krunchbox is more than just about analyzing data. We’re here to give you the tools to help you to tell the story and to make you happy ever afters.

What are the biggest professional challenges you face?

Not seeing people face to face anymore. It was a challenge early on – but now most people have become accustomed to zoom meetings (and fancy dress requests.)

Oh, and also having to put makeup on every single day.

If you could choose anyone as your mentor – who would it be?

I’d love to say Andrew Isles, but that sounds like I’m sucking up.

If I could pick three mentors, Andrew, John & Lynette would be my choice of mentors. Each one of them has such a diverse interpretation of business and life – and that combined makes an awesome team. They are really inspiring.

And that’s the truth.

What is one word you would use to describe Krunchbox?

I’m going to have to say it’s ‘Fun’.

What do you find most challenging at Krunchbox?

I think the biggest challenge for me personally, is getting people to actually understand the immeasurable value of data.

In many cases, they’ve lived without using data all this time, so why would it be a game-changer for them?

My job is to let the data tell the story. Or better still, I’m a Storyteller and potentially a Fortune Teller.

What would be your proudest moment at Krunchbox?

My proudest moments occur almost every day because every time a client gets something when it clicks in for them – It’s a proud Mum moment.

It’s really cool. I know it might appear to be incredibly boring, but I can assure you – experiencing it first-hand – it is actually really interesting.

What does a typical day look like?

It’s a hop, skip and jump. The difference is that we just don’t know what we’re landing on, so it’s never boring.

Different clients have different needs. A day could have me going from building a cube to presenting, showing, selling, demonstrating, or teaching.

There is no such thing as a typical day because of the variety of verticals we’re dealing with, and because different clients have different issues on a daily basis. Whether it is a supply chain issue or a price protection issue, or something entirely different. It just depends on what challenge the client is dealing with at that point in time.

If you could switch jobs with anyone, who would it be?

I wouldn’t.  I really, really love my job. Not just because of our clients but also the people I work with.  It’s like a great marriage – when things are great we all celebrate and when things are down, I know krunchbox have got my back.  Both in business and personal lives.

What do you like most about your job?

Our clients.

We get to know them. We understand their idiosyncrasies. We develop a really good relationship with them and one that’s based on trust & knowledge.

What advice do you have for prospective Krunchbox candidates?

Be ready for a ride, I say.

It depends on the role. If it’s sales, then be ready to learn about a lot of different businesses because that’s what we do.  We study their sales process, the team and their idiosyncrasies. All of it.

What do you find the most challenging at Krunchbox?

Weird ‘though it sounds, “Not selling” seems like the right word. Educating people about something that they didn’t know was possible. They just don’t know what they can actually learn about their own business is really at the core of it – that’s the interesting challenge about it.

What drew you to Krunchbox originally? And how has Krunchbox changed since?

Well, it was John and Andrew originally – and their awesome funny brains.

They introduced me to Krunchbox in its infancy. I love how krunchbox has evolved so much over the last 10 years.   Always thinking how to make it better, faster, easier.

What have I gained from working at Krunchbox?

Knowledge – I’ve learned so much from clients. Learning about their products, their challenges, who are buying the product, what they are using it for, or how that product helps. How that product is made and where.

And that is a great feeling.  You’d think I would be great at trivia….. but unfortunately, I’m not.


Bonus: Rapidfire Round

What’s your favourite line from a film?

It’s going to have to be James Bond – “Shaken, not stirred.”

What is your guilty pleasure?

Probably, Pearl Jam and rocking it out with my air guitar.

Given the chance, who would you like to be for a day?

My cat. She is fed, she’s groomed, she’s pampered, she’s loved. She purrs all day – how good is that?

What was the most unusual and interesting job you’ve ever had?

Pulling ice cream cones at Mr Whippy. That was fun; everyone was always happy and excited. No complaints, no returns, no faulty products, and everyone wants to come back.  (I think that is also when I found out that I was lactose intolerant!)

The question we skipped: What would be your biggest achievements?

If I put down the birth of my crazy awesome daughter, that may sound clichéd. However, growing a huge batch of tomatoes from seed was pretty cool though (just don’t tell her that).