Case Study

Sika

Sika is a global specialty chemicals company specializing in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting. Servicing both the DIY and commercial trades, Sika is a trusted partner to those working in Building, Concreting, Waterproofing, Flooring, Roofing, Sealing and Bonding.

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The Challenge


The Retail Account team were concerned that sales opportunities were being missed in the Paints Department due to insufficient stock, and in particular for a bulky 20kg dry bag product. What they needed was clear data to present to the Retail Buyer and Planner that quantified the opportunity to increase sales.

The Solution


Using the Krunchbox Allocator module, they ran a gap analysis, to consider the impact of tweaking the min/max for key products. Conscious of the need to work within agreed stock-weight parameters, they were able to pressure test the system and ensure they had an appropriate stock holding at the store level within the Department. They were able to present fact based analysis together with a recommendation to increase the static minimum, which represented a neat half pallet display in store.

The Retail Buyer and Planner accepted the recommendation and rolled out the minimum display standard nationally, resulting in a sizeable stock order, which gave the Sika team an instant payback on their investment in Krunchbox.

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“What I really like about the Krunchbox Allocator module is that it is targeted by SKU by store within the parameters I set, which optimizes the allocation and does not simply load up stores with unnecessary stock. That gives us authority when presenting recommendations to our retail buyers.”
Christopher Wende
Key Accounts Manager, Sika