Navigating Walmart’s Luminate System and Report Builder for Manufacturers

 

In today’s ever-evolving retail landscape, staying ahead of the curve is imperative for manufacturers aiming to thrive in the market. One significant shift that’s been making waves is Walmart’s long awaited decision to replace Retail Link (DSS) with Luminate.   

 

The rollover started early in 2024 but as of the time of writing Retail Link has yet to be fully shut down, and vendors yet to convert will receive a notification 30 days in advance. Vendors will have the option to migrate to Luminate Basic (Free) or Charter (Paid) in advance of the changeover, so you can transfer/build reports and attend trainings. 

 

So, what is the Big Benefit? 

 

At the end of the day, this is all about manufacturers using the right tools to make data-driven and shopper-centric decisions.  Knowing your Product, Channel, and Category Performance paired with Consumer & Shopper Behavior is a powerful combination.   But it is more than just data; it is an opportunity for you to leverage the data STRATEGICALLY. 

  • Identify trends and opportunities in real time 
  • Optimize Inventory 
  • Tailor Promotional/Marketing campaigns 
  • Analyze and Benchmark vs. Competition 
  • Maximize your ROI

This blog aims to spell out the changes, the differences in the Basic/Charter versions, and some strategy recommendations on what / how you can use this new tool.  

Transitioning to Luminate 

 

The journey from Retail Link to Luminate marks a pivotal moment for Walmart suppliers. Retail Link, while valuable, had its limitations, prompting the need for a more modern and comprehensive solution. Luminate steps in as the successor, offering a unified view of data through its three major components:  
 
  • Channel Performance: Provides insights into sales performance across channels.  With the basic plan this is limited.  Charter members have full access. 
  • Shopper Behavior: Offers valuable data on consumer behavior and preferences.  Only for Charter members.  
  • Customer Perception: Helps understand customer sentiment and feedback. Only for Charter members.   
Features 
Basic (Free) 
Charter (Paid) 
Access Levels 
Limited access to basic data, insights, and reports 
Full access to all Luminate features, including advanced data insights and reports. 
Components 
Provides access to Channel Performance data only. 
Offers access to Channel Performance, Shopper Behavior, and Customer Perception. 
Data Insights 
Basic Data insights with standard reporting options 
Advanced data insights with customizable reporting options and predictive analytics. 
Frequency of Updates 
Standard Updates with periodic data refreshes 
Near real-time updates with frequent data refreshes for up-to-date insights. 
Customization Options 
Limited customization options for reports and dashboards 
Extensive customization option for personalized reports, dashboards, and alerts. 
Support and Assistance 
Basic support resources available for troubleshooting 
Dedicated support team for personalized assistance and guidance. 
 
 For more information on Walmart plans visit: Walmart Luminate Basic 
 

Embracing Report Builder

 

Check out Report Builder, the new and improved DSS reporting tool designed to empower manufacturers with better data, faster runtimes, and an intuitive interface.  Is this transition daunting?  Initially, yes, but you will find that the benefits far outweigh the challenges.   
 
So, What Data is available to me? 
 
Data 
Retail Link (DSS) 
Basic (Free) 
Charter (Paid) 
Store Sales 
eComm Sales 
Yes 
No 
Yes 
Yes 
Yes 
Yes 
Store/DC/FC Inventory 
Store Demand Forecasting 
Order Forecasting 
Yes 
Yes (Current) 
Yes 
Yes 
Yes (Current) 
Yes 
Yes 
Yes (+Historical) 
Yes 
Modular 
Yes 
Limited 
Yes 
OTIF 
No 
No 
Yes 
PO 
Yes 
No 
Yes 
Data History 
2 Years 
2 Years 
3 Years 
Online Pickup/Delivery 
SQEP 
Digital Availability 
No 
No 
No 
No 
No 
No 
Yes 
Coming Soon 
Yes 
 
 
 Retail Link power users will see differences but should be able to utilize existing skills to navigate Report Builder effectively. With tips and guidance, the transition becomes a rewarding journey towards enhanced data analytics capabilities.  
 
For Example:  Imagine a kitchenware manufacturer using Report Builder to analyze sales performance across different product categories.  Creating a customized sales report to identify top ranked product lines which allows you to focus on assortment and shelf optimizations.  
 

 

Understanding the Key Insights 

 

Let’s reflect on the key insights from our exploration. The transition to Luminate and the adoption of Report Builder herald a new era of data-driven decision-making for Walmart suppliers. The greater depth and breadth of data available through Luminate opens up almost unlimited opportunities to mine the data for insights to drive incremental sales and optimized inventory. With Krunchbox’s expertise at hand, navigating this transition becomes an opportunity for growth and success.  


For Example:  Consider a scenario where a manufacturer uses Luminate Channel Performance data to identify an increase in Online sales during specific promo periods.  Knowing this allows them to adjust their marketing timing/focus during those key periods.  

 

Dive deeper into Luminate’s capabilities by exploring their FAQ:  https://www.walmartluminate.com/faq 

 

Developing Strategies with the Tool 

 

Now, let’s delve into the practical applications of Luminate and Report Builder for manufacturers across industries. Leveraging Luminate’s insights, such as Channel Performance and Shopper Behavior, manufacturers can develop targeted strategies to optimize inventory management, forecast demand, and enhance product offerings tailored to customer preferences. 

Strategy Development Recommendations using Channel/Shopper Insights:   

  • Targeted Product Placement: Strategically position products in high-traffic areas within Walmart stores, increasing visibility and driving sales. 
  • Promotion Timing Optimization: Analyze channel performance data to identify peak shopping times and seasons. 
  • Assortment Optimization: Tailor product offerings to meet the diverse needs of Walmart shoppers. 
  • Personalized Marketing Campaigns: Create personalized marketing campaigns to deliver relevant offers and promotions. 
  • Cross-Selling Opportunities: ID cross-selling opportunities to create bundled promotions to encourage shoppers to purchase complementary items.  
Moving forward, let’s explore the capabilities of Report Builder and its role in developing actionable insights for informed decision-making. 

 

Strategy Development Recommendations using Report Builder: 
 
  • Customized Sales Reports: Analyze sales performance by product, category, and geographic region.  
  • Inventory Forecasting Analysis: Optimize inventory levels, minimize stockouts, and reduce excess inventory costs. 
  • Price Elasticity Analysis: Identify optimal pricing strategies to maximize profitability. 
  • Competitor Benchmarking: Identify strengths, weaknesses, and opportunities for improvement.  
  • Marketing ROI Analysis: Evaluate the effectiveness of marketing spend across different channels and campaigns.  
Together, Luminate and Report Builder empower manufacturers to stay agile and competitive in the dynamic retail landscape by providing actionable insights and strategic recommendations for growth and success. 

 

 

Conclusion

 

As we conclude our exploration of the transition to Walmart’s Luminate system and Report Builder, it’s clear that embracing these changes is essential for manufacturers seeking to thrive in the retail industry. With the right guidance and tools at their disposal, navigating this transition becomes not just a necessity but a catalyst for innovation and excellence. 

Are you ready to seize the opportunities presented by Walmart’s Luminate system and Report Builder? Reach out to Krunchbox today for expert assistance in making a smooth transition and unlocking the full potential of these powerful tools. Together, let’s pave the way for success in the dynamic world of retail.