Preparing for a Competitive Line Review at Walmart

If you are a supplier to a major national retail chain, you will have been involved in countless range reviews over the years, and they are usually accompanied by a mixture of excitement and dread. Get it right, and you may be rewarded with approval for new ranges, more facings, better locations and the prospect of higher sales orders in the coming season. Get it wrong, and you could be staring at markdown contributions, deleted ranges, reduced facings and significantly lower future orders. Get it really wrong and you could be faced with your ranges being replaced by a competitor’s products.