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What factors influence product assortment in stores?

We are often asked by suppliers, what determines which products get ranged in which stores and how can we influence the decision?

In reality, the decision on which products get ranged, or stocked, in which stores is typically based on a combination of factors that vary depending on the retailer’s business strategy, customer demographics, and market dynamics.

The Power of Sell-Through

Sell-through is important because it measures the rate at which a company is selling its inventory, which is a key metric for assessing the performance of a business. It indicates the percentage of inventory that has been sold within a given period of time, usually expressed in terms of weeks, months, or quarters.

Keeping Product in Stock & On Shelf

Planning inventory for a national retail chain can be a thankless task. You will always be wrong! If you don’t have enough inventory on shelf, the customer cannot buy what they want. If you’re lucky they might buy a substitute product in the same store.

Behind The Pretty Visuals

Behind every stunning visualization lies a complex data engineering process. Without the correct data cleanup and modeling steps, a data analyst cannot deliver insightful retail point-of-sale analytics. In this article, we delve into the technical aspects of data cleaning and enrichment necessary for building a successful retail point of sale analytics capability.

Leaving Business on the Table

Understanding store distribution is a seemingly innocuous component of any retail replenishment analysis for consumer brands. Often overlooked, or worse yet, poorly understood, brands blindly build weekly reports based on data models embedded within each retailer’s portal.