Enhancing Retailer-Brand Collaboration through Data-Driven Forecasting

Effective collaboration between retailers and consumer brands is pivotal in today’s competitive retail landscape. A crucial aspect of this collaboration is forecasting purchase orders from the retailer to the brand, a process that has evolved from simple estimations to sophisticated, data-driven strategies. This article delves into the stages of this evolution, highlighting the growing importance of point-of-sale (POS) data in shaping demand forecasts.