How it works
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can make a real impact.
Retail & Data expertise
With more than 15 years of experience handling and cleansing POS data, we understand the challenges with the perspective of deep domain expertise.
We take care of the difficult task of collating and cleaning your data, week in, week out, so your team can focus on core business activities.
ROI & Growth
krunchbox identifies the insights and appropriate actions that can’t be found on a spreadsheet, allowing you to deliver data backed suggestions to retail partners.
Long-term trust & Support
Our focus on customer support ensures every user has access to ongoing support and training to succeed.
Who is krunchbox for?
If you’re an analyst, the chances are you spend way too much time collating and harmonizing data, which distracts from the time you could be spending analyzing the data. krunchbox will collate and cleanse data for you so that you can spend more time doing what you’re best at.
If you’re in sales, you care about monitoring sales performance, trend analysis, online vs brick and mortar, out of stocks, promo activity, and so much more. krunchbox helps you focus on the exceptions and best opportunities, making you the most informed person in the room, and ensuring that retail buyers listen when you speak.
If you’re in Supply Chain, you’re likely kept awake at night by forecasts, purchase orders, warehouse inventory, in stocks, slow moving stock and much more. krunchbox gives you transparency up and down the supply chain right down to the SKU on the shelf in the store So you can have a better night’s sleep!
This eBook, inspired by insights from retail analytics experts, covers the five pillars of building an effective analytics program. From creating a data-centric culture to engaging executives and empowering teams with the right tools and knowledge, you’ll learn how to lay the groundwork for insightful analytics.
The barcode is a ubiquitous part of everyday life. According to GS1 the ‘beep’ of a barcode being scanned at a checkout occurs over 6 billion times every day!
Surprisingly, the barcode was invented way back in 1952 by Morman Woodland and Bernard Silver. Their invention was based on Morse code that was extrapolated to thick and thin bars. However, it took another twenty years for the barcode to find a commercial use.
The first ever use of a barcode in retail, which occurred in 1974, was when Marsh supermarket in Troy, Ohio used a scanner to scan the UPC barcode on a pack of Wrigley’s chewing gum. It wasn’t long before barcodes became the standard in automated supermarket checkout systems, and the rest, as they say, is history. Today UPC barcodes are pre printed on almost all items other than fresh produce.
With slowing sales translating into bloated inventories, there is a ripple effect moving up the supply chain, with the breaks being applied to replenishment plans.
So, what to do when your Retail Buyer says, ‘I’m sorry, but circumstances have changed. I no longer have the budget to purchase what I had planned. I’m cutting back your OTB’!
If you are a supplier to a major national retail chain, you will have been involved in countless range reviews over the years, and they are usually accompanied by a mixture of excitement and dread. Get it right, and you may be rewarded with approval for new ranges, more facings, better locations and the prospect of higher sales orders in the coming season. Get it wrong, and you could be staring at markdown contributions, deleted ranges, reduced facings and significantly lower future orders. Get it really wrong and you could be faced with your ranges being replaced by a competitor’s products.
In the age of digital disruption, the retail industry is undergoing a profound data-focused transformation and those brands that fail to adapt risk being left in the dust. Amidst this dynamic landscape, a groundbreaking retail data analytics program has emerged, reshaping how consumer brands perceive and interact with their point-of-sale data. Four strategic pillars form the foundation of this revolution, propelling brands into uncharted territories of success.